William Hill: a big sports betting review
Fasten your seatbelts and hold on tight, what we are about to talk about is one of the best betting sites on the market, not only for what concerns the British market but also and above all abroad, where over 70 years of experience in the world of Online betting has forged what we can call a real gambling empire. That’s right, William Hill, the operator on whom we will focus our review, was founded in Britain in 1934, by the namesake businessman, when gambling was still illegal on the island.
The company has made the platform, the gaming offer, the security and the highly competitive quotas its true strengths, confirming itself as a guarantee of quality and reliability in over 175 countries spread over the earth’s crust. Needless to get lost in chatter, let’s discover together William Hill through its strengths and weaknesses.
Although not inadequate, William Hill’s sports offer is not among the most detailed. Don’t worry, in reality there is everything you need between football, tennis and many other sports, we are just saying that if you are the kind of player who usually bet on anything, maybe William Hill is not for you .
The selection of sports and markets
The offer on football is good and the presence of more than 50 nations on which to indulge yourself is the proof. In the UK you can predict everything from the Premier League, of course, to the second and third Scottish divisions, while in Europe the only ones currently available are Serie A and Serie B. Same goes for Spain and France which are represented exclusively by first and second division, while the German market is full of events on which to try your luck.
Setting aside football for a moment, William Hill also gives ample space to sports like tennis, where ATP, WTA, and ITF and basketball tournaments are held, full of important events such as the NBA but also of second championships band like the Indonesian Liga. But that’s not all, volleyball, hockey, rugby and baseball fans will certainly not be disappointed, as will lovers of motorsports, cycling, snooker, handball, boxing and cricket. There are over 80 different types of bets possible, not a huge number but enough to ensure sufficient coverage on all markets ranging from the number of goals, exact results and possible goalscorers.
Live bets and streaming events
William Hill’s live betting interface is essential, but effective. The graphics are not the best views around but still deserve a positive evaluation, while the quota area is well organized. By tuning into William Hill online TV, you will have access to a long series of live events that you can follow in streaming. Present important football leagues like the Eredivise, the Ligue 1 and the Major League Soccer, the highest league in the nation with stars and stripes. If football is not enough, do not worry, there is no lack of competitions such as the NBA, the Spanish Liga ACB and many tennis tournaments like the Davis Cup, the Federation Cup, and some ATP tournament matches.
Multiple and systems
We know very well that among you readers a good part cannot help but play a good chain every weekend. Multiple and systems are never lacking and betting on William Hill is an operation truly within anyone’s reach. Select the odds that you consider most advantageous and insert them in the card that appears on the right of the screen, then enter the amount and decide whether to bet in multiple or set up a system.
Betting and winnings limits
Here is the ADM that decides. The minimum betting limits, fixed and equal for all, are € 2 for both single and multiple bets. The maximum payout is set at € 10,000 for single and multiple while it can reach € 50,000 on systems. The maximum betting limits are not decided a priori, each bookmaker can independently determine the maximum amount to invest in each event.
Analysis of shares and payouts
Here we are, that of odds and payouts we can somehow define the moment of truth, because yes, after all one of the most important things that interests all players is to be able to secure the highest quota on the market to guarantee themselves the largest possible winnings. Given that what we are about to show you may surprise you and that William Hill firmly occupies the second position in the ranking of the best average payouts, we cannot well understand for what obscure reason the one on pre-match football is the lowest ever. With an average 91.95% payout, William Hill is placed in the last position.
Not bad, if you are a 360-degree player you can benefit from the delicious average payouts on tennis (92.70%), basketball (93.55%) and volleyball (92.55%) in addition to those decidedly convenient on live bets. Yes, because when we talk about betting in real time our experience with William Hill has taught us that the operator is second to none. On the live, the 92.67% payout offered by William Hill is far from unseemly if you think that many operators come to offer on average almost 2.5 percentage points less.
Graphics and site functionality
Despite the fresh, youthful and light layout, it would have been better to work more on the structure and organization of the various game sections. At first glance, the site appears a bit confusing with the menu bar, the one at the top center of the screen, which hosts all the sports of the schedule in addition to the sections on live bets, live streaming, bonuses, offers and assistance. A choice that goes against the flow of most of the bookmakers reviewed on our portal that tend to opt to insert the list of sports on a sidebar located on the left side of the screen.
The central section is just as chaotic. In the first instance a banner is proposed with the top odds of the day, then an area for live events appears, one for the matches in the foreground and only in the end a series of events placed in random order and accompanied by themed iconographies. On the right side of the screen is instead placed the ticket, as well as a series of banners that invite you to try casino games, applications and promotions for all new and non-new customers. If we are so critical it is because the expectations we had before writing this review on William Hill were obviously high, but a full 8 deserves it anyway.
How to make a bet?
Attempting to win a lot of money by investing little, this is in principle the goal of many sports betting enthusiasts who rack their brains during the week to find the best odds and matches to enter in their ticket. To do it on William Hill it takes a few clicks. Once you have selected the sport we are interested in, all you need to do is scroll the whole page until you reach a recollection area for all the available competitions. Click on the championship that interests you, make your prediction by identifying the odds that best satisfy you and press the left mouse button to add them to the card on the right.
Once these steps have been completed, one by one the process to confirm the bet is around the corner. Decide whether to bet in single, multiple or system by selecting the preferred option, then enter the amounts you are going to bet and click on the “Bet” button. Once the operator has confirmed the bet, all you have to do is put yourself on the couch by zapping between events.
More information about William Hill
After reading the previous paragraphs, you have probably figured out what are the reasons that led the William Hill betting site to be considered one of the greatest exponents of betting at international level. The company, thanks to over 70 years of experience, has become one of the largest organizations in the sports betting and gaming sector, boasting an array of 16,900 employees and 2,300 points of sale located in the United Kingdom and Ireland. The gaming platform is present in over 170 countries and has been translated into 21 different languages, enough to meet the needs of the more than 3 million registered users. William Hill PLC is listed on the London Stock Exchange and invoices an incredible £ 1.4 billion each year.
The quality of customer service
Customer service has everything it takes to take care of every aspect of the possible problems encountered by users. There are three main channels through which support can be contacted: telephone number, email and live chat. The toll-free number is 800 977 635 while the international number +359 2421 8355. The email address is useful for sending any kind of documentation, while the live chat is usually the option most used by the customers of the site because of the convenience with which assistance can be requested. Thanks to this service, an operator can assist you step by step on the gaming platform, dissolving all your minimum doubts.
Licensing and security directions
Security is imperative when William Hill comes into play. The company operates regularly on the European market with the approval of the Customs and Monopoly Agency, which in 2011 granted the British operator license number 15038, enabling it to offer the various game proposals. William Hill guarantees complete security and confidentiality of data through encryption and protection systems that make the gaming experience as transparent as possible. The company has a security certificate issued by Thawte, the world’s second-largest digital certification authority. William Hill is also very sensitive to the issue of compulsive gambling and in this regard gives the possibility to his customers to be able to maintain control over the gaming activity by keeping track of all the operations carried out and setting the betting or loss limits. If you feel the need to completely disconnect the plug the best option for you will be to activate the autoexclusion, thanks to which it will be possible to temporarily, or permanently, interrupt all operations of the game account.
Now we come to the bonus scores, reserved for streaming, news and social events, prizes of various kinds, horse racing and virtual sports. But let’s go with order. A good 2 out of 3 William Hill has been awarded for the offer of live streaming events, quite complete in all its forms, but that lacks a minimum quality on the caliber of the proposed events. Only one point is assigned to the News and Social category. Despite a well-updated section on predictions, with quality articles, the low weight given to social media does not allow us to raise the bar further. The only existing Facebook page is in English and does not even reach 30,000 fans.
Full score for the prizes received. In October 2014, William Hill was awarded as the best sports betting operator and as a rising star, the recognition established for the best emerging bookmaker, at the EGR Awards 2014, the event that annually awards the best operators of the last 12 months. Unfortunately, the absence of a schedule for horse racing and virtual sports that have instead Eurobet, BetFlag, does not allow us to go beyond the 5 points of the 10 available. Really a shame, an operator of this caliber always expects a little bit more.
Conclusions: William Hill is always a great choice
The time has come to draw conclusions. William Hill is what can be defined as an all-around betting site: great experience in the world of betting in the international arena, a technologically advanced platform thanks to a system that guarantees total integrity and a payout that if played openly with the seeded ones. The offer of the game, while not having a large number of sports available, is nevertheless satisfactory if we consider the 80 different types of bets. Beyond pre-match football, with a decidedly below average payout, the other sports have the most advantageous odds on the square, basketball and volleyball on all of them. Live bets and the streaming platform also fall into the best category: there are many scheduled events and the payouts are second to none.
For those who love to bet on mobile, or do not have a desktop computer, it is worth pointing out the opportunity to download applications for iPad, iPhone and Android, really well made and ready to use. The deposit and withdrawal methods include practically all available methods, from electronic wallets such as Skrill, Neteller and Paypal, to credit cards such as Visa and Mastercard. Of course, the possibility of payment with Postepay and bank transfer is not missing. A final mention should be made of the delicious bonus that William Hill offers to all new members, certainly a good offer for beginners in the world of sports betting.
I forgot my username and password, what should I do?
To recover your username and password, you will need to use the online option to log in and confirm the email address, date of birth and the answer to the secret question that is requested when the account is opened. If there are no hitches you will be asked to enter a new password.
How much time do I have to validate the game account?
The game account must be validated by sending an identity document within 30 days of opening the account.