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Unibet review

Scandinavia is famous worldwide for the Vikings, unspoiled nature, design and Ibrahimovic. However, from Scandinavia comes Unibet which, despite now being a solid international reality, has not lost its Swedish soul. This soul is reflected in the reliability and seriousness with which it carries out its work, in the linear and functional layout of the site and even in the sports schedule. The Scandinavian bookmaker has over 15 million registered users in the world, 11 international locations and a constantly expanding offer. In this Unibet review we will discover all the secrets of online sports betting. You are ready?

Nothing is really missing at Unibet’s online bets. It was difficult to find defects in the sports offer of the operator of Swedish origin. The strong points are undoubtedly the many sports, events and markets available. Among the positive notes we must also mention the bonuses and promotions, one of which is dedicated to the excellent app. The package is completed by high payouts, live streaming and livescore with complete statistics.

An overview

It is difficult to find bookies around that offer more sports online than the Unibet betting site offers. The schedule consists of more than 20 different sports disciplines. These include some typically Nordic, with a significant number of events and markets available.

The selection of sports and markets

Football is undoubtedly the favorite sport of Europeans. And even in the Unibet schedule, it has a prominent role. It is possible to find football leagues even smaller than in all corners of the globe. But Unibet has a Nordic soul and does not forget many other sports disciplines, even niche ones. In fact, alongside the classic tennis, basketball, volleyball and baseball we find sports traditionally practiced in northern Europe. The offer of ice hockey is in fact one of the deepest on the scene. The same can be said for handball, a sport little known in Europe but with a great tradition north of the Alps. Winter sports, snooker and even bandy have their place, a sport similar to hockey that boasts a great followed by Sweden and Russia. Cycling, American and Australian football, rugby league and union, boxing, motors, golf, beach soccer, badminton and e-sports complete the offer. If we really want to make a note, we must note the lack of horse races and virtual sports: the advice in this case is to look at Sisal’s offer on horse racing and virtual.

Bettors are increasingly demanding and are not satisfied with classic leagues. Unibet knows this and offers tournaments from all over the world. Let’s take two examples regarding football. Belgium is represented on the Unibet betting website by seven categories: from the Jupiler Pro League to the Twede Klasse Amateurs VFV B. As for the Brazilian championships, we have an infinite number of series available, from A to Paulista and Gaùcho state championships U19. The most important ice hockey championships in the world are all present. About twenty leagues, including NHL, the first and second division Scandinavian championships, the prestigious Russian KHL.

Even as a market offering, Unibet is ready for the event. In fact, the 100 markets available are easily surpassed in the key matches of the football scene such as the Champions League, Europa League, Serie A and Premier League. There are also so many betting possibilities linked to ice hockey matches. Black disk fans will be able to find more than sixty markets on the most interesting games. Not bad at all.

Live and streaming bets

Live bets often represent the Achilles heel of many bookmakers. This is not the case for the operator of Swedish origin. In fact, Unibet offers an all-round live betting schedule. Every day you can find 8-10 different sports disciplines on which to bet in-play and at least 150 daily events available. All accompanied by a nice live streaming service. To discover the television schedule, however, we refer you to the accurate section on Unibet’s live streaming.

Multiple and systems

Betting on multiple and systems is more difficult, but for this reason it is possible to obtain very substantial winnings. On the Unibet betting website it is possible to select multiple and system modes directly on the ticket that opens at the bottom right after selecting one or more sporting events. You will be able to choose up to a maximum of 12 events to combine together, selecting the column marked with the right wording.


Unibet is a sports betting site affiliated to the Customs and Monopolies Agency and as such is subject to certain rules governing bets. These include, for example, the minimum bet limits and the maximum possible payout limits with just one bet. € 2 is the minimum amount that can be played on single and multiple, with which it is not allowed to win more than € 10,000. For system bets, the maximum winning ceiling is raised up to € 50,000 while the minimum bet is € 0.05.

The examination of quotas and payouts

An excellent bookmaker must also have excellent odds to get bettors in mind. In fact, offering advantageous payouts means granting the bettor the possibility of more substantial winnings and is therefore one of the crucial evaluation criteria when it comes to bookmakers. From the analyzes that we performed Unibet was one of the operators with the best shares in UK. You can see for yourself from the table below. The payouts of football reach 97.6%, those of basketball and tennis 95.9% and 95.1% respectively. Payouts in American football, baseball and rugby have also proved to be very consistent. Even the odds of ice hockey, traditionally lower than those of other sports, on the site of the Swedish operator are higher than the average of the competitors. We still want to reveal a little secret. Unibet is the ideal bookmaker to bet on the Premier League. In fact, on this tournament the payouts are really great and often reach around 97%.

The layout and functions of the Unibet betting site

We have already briefly mentioned in this Unibet review for desktop site graphics. Now let’s see some more details. The color that is the guideline is green, which also characterizes the operator’s logo. The backgrounds in light gray and white facilitate the reading of the schedules. The left sidebar is instead dark gray with the most important yellow buttons. The site gives the overall impression of being very neat and functional and, unlike the sites of many competitors, allows the user to orientate very quickly.

You can appreciate the efficiency of Nordic design in the navigation bar at the top of the page. Essential in its elements, it shows the bookmaker’s logo and the spaces for login. On the left are the four sections of the web page: bets, casinos and slots, live casinos, games. On the right, instead, the accesses to the application pages and the bonuses and promotions are positioned. The body of the homepage is also very neat. On the left is the sidebar, easily identifiable from the dark background color. Here are the easy accesses to the most popular leagues, to all sports and, lower down, to Unibet TV, to statistics and to the livescore. Even the live section of the site, reachable both from the left sidebar and from the top navigation bar under the heading bets, really gives an impression of great order and cleanliness. Overall we can give a very positive opinion: the navigability of the site is very pleasant.

Instructions for use: how to place a bet

Browsing this page is so simple that placing a bet is almost child’s play. Let’s see the main steps together, with the help of the images below. The first operation to do is to select the sport and the tournament or championship by choosing them, if they are not present among the accessibility links listed under “Popular”, among the sports present in the left sidebar. The page that opens at this point lists all the live matches of the selected sport and the upcoming events of the day. Clicking on “Competitions” opens the page with antepost bets on all the tournaments and competitions of this sport. The “Navigate” section instead offers an overview of all possible championships and tournaments, divided by country. Once the competition and meeting have been selected, clicking on the desired dimension will directly pick up a very clear and legible ticket from the lower part on the right of the screen.

At this point you just have to choose whether to play a single, a multiple or a system and enter the amount to bet. If you want to play live, just click on the link highlighted by the logo in red in the left sidebar or in the green band at the top. At this point the procedure is the same as a normal bet. On the live page you only need to choose the sport you are interested in, the match and the odds and the ticket will appear by itself. Let’s deepen the Unibet live bets talk on the page dedicated to them.

More information about Unibet

Unibet was founded in Stockholm in 1997 by Anders Ström, who after an experience in London captures the importance of combining bookmakers with the nascent internet. In 1998 he opened an office in London. In 2004 it is listed on the Nasdaq Omx Nordic Exchange of the Stockholm Stock Exchange. At this point the growth on the European and international market continues exponentially, with the acquisition of other gaming companies such as Bet24, EurosportBet or 32Red, and the landing on the markets of new countries.

In December 2016, the controlling company, which in the meantime moved its headquarters to Malta, changed its name to Kindred Group Plc. Unibet organizes every year since 2007 the Unibet Open, one of the main poker circuits on the European scene.

The quality of customer service

At the time of writing this Unibet review the telephone customer support of the Swedish bookmaker was not available. You can contact the customer service guys via email or chat every day between 10.00 and 22.00. The answers are usually very fast, especially via chat. On average, assistance can be obtained within a minute. We tried to ask why the telephone contact was not possible and they assured us that the service will soon be restored. In the meantime, however, we cannot attribute a high grade to this section of the discussion.

Licensing and security directions

Data security is an important priority for Unibet. In this field the Swedish bookmaker has done everything right. He entrusted the encryption of the connection to Trustwave, a Chicago security company, which adopts a 128 bit system. It also requires verification of the identity of all users by sending an identity document chosen from an identity card, passport or driving license. You can do this by uploading a copy of the scanned document to the form when you sign up for the platform.

The bookie is also very active on the prevention front. Unibet is a member of associations for responsible gaming and psychological support such as Gambling Therapy, Gamblers Anonymous or the Association of former Gamblers. He is also a member of the European Gaming & Betting Association (EGBA) and the Remote Gambling Association (RGA). Finally, the Swedish operator holds a regular ADM license number 15228.

Bonus points

There are some aspects of an online bookmaker that, although not as central as the offer of bets, bonuses and odds, are nevertheless important and must be taken into consideration. Because they complete the gaming experience or because they make us understand the seriousness of an operator. To these aspects we have decided to assign some bonus points, summarized in the following table. Unibet collects 2 points for its good live streaming service. It receives 2 more from news and social media. It is very active on Twitter, with interesting posts updated very often. On his online platform there is also a blog section in which he relies on the collaboration of journalists from the well-known QSVS sports program.

We were not able to assign points to horse racing and virtual sports, which, as we have already mentioned, are not present. Unibet instead receives a point for the awards section. He was in fact one of the most awarded operators at the last EGR Awards at European level, managing to win the prestigious recognition as Operator of the year 2016 EGR Operator of the year 2016 EGR, as well as numerous other awards.

Nordic reliability at the betting service

We still have a space at the bottom of this Unibet review to conclude with a general budget on the operator. We have sifted through all the possible aspects of the Swedish book and all the most hidden Internet site hunts for possible defects. We found very little that we didn’t like. Unibet has always been ready and confirms our initial impressions. It is a great operator to entrust with our bets. The selection of sports and markets, the navigability of the page and, above all, the odds and payouts have really impressed us very positively.

We really liked the layout of the site, as well as other important aspects such as streaming and livescore. If we really have to find something to complain about, to be really fussy, we can indicate the lack of horse racing and virtual sports in the offer, disciplines that have their followers anyway. Even the lack of a telephone contact to talk to the customer service is not the best, but it is a temporary problem that will soon be solved and it is still possible to use the convenient chat for this purpose.

How do you play a system?

To play a ticket with the system function, it is necessary to select several sporting events. In the ticket that will open automatically at the bottom of the screen it will then be necessary to open the system section and enter the desired amount in the type of bet you want to play.

Can I have more than one Unibet account?

No, each person can be the holder of a single Unibet account. Two or more people from the same housing unit can each hold their own personal account, but the available bonuses may vary.

4 thoughts on “Unibet

  1. When I initially commented I clicked the “Notify me when new comments are added” checkbox and now each time a comment is added I get three emails with the same comment. Is there any way you can remove people from that service? Thanks a lot!

  2. Great information. Lucky me I ran across your blog by accident (stumbleupon). I have saved it for later!

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